Actually I find WoW has lots of cool little stories, if you take the time to read the quest descriptions. It's just the overall plot, and the wc3 lore that are gay/ruined. Just take the game for what it is, and enjoy the small stories.Hmm here is some tense conversation about D3 =)
First of all, Lore is very very important in RTS or RPG. WoW is claimed to have Lore but thats pure Bullshit.