Heavy on cut-scenes and story, maybe, but not interactive movie. Go google interactive movie.
I don't know which I'd rather see as the number one shooter. I dislike EA a little more than Activision, but neither are favorites of mine. I suppose it would be nice to see someone beat Call of Duty for a change. Although my real wish would be for other games to get some attention, rather than every teenager across the globe playing the same video game.