Blizzard has made cinimatics for their campaign. Additionally some maps have basic cinimatics at the start or end.
The camera and lighting is very different from WC3. Be aware that for a good cinimatic you will need to accomidate everyone who has the game on ultra.
Effects supports by SC2 that were alien to WC3.
Field of View (angle that the camera can see, capable of 10 to 120 degrees (1/3 of a omni camera) view)
Depth of Field (blur stuff in the distance to give a feel of focuse).
Near, far and shadow clipping (performance).
Realistic shadows with customizable light direction.
HDR lighting
Changable lighting at any time
Ability to lipsync portraits (no idea how this is done atm)