It's a site which makes you believe it isn't real but it is real or it is looking real but is not real. Internet can be confusing sometimes, I'm still waiting for my mail if I won one of the CoD4 prizes where I was one of the first. Hehe.
Something like that. What happens is they ask you to fill out a survey. The survey consists of like 40 companies and advertisers. You then have to choose to accept info from these companies by giving them your personal data, for each one. If there are ANY discrepencies than at the VERY end of filling out all the shit you are told that it doesn't count..
Then, if you go back to fill out the ones you messed up, in order to fill out that one you need to fill out 40 more! etc, etc. Not only do they collect data from you from what you give them, but also from your browser they collect your data, like what sites you go to and what you like. Then they spam you with a bunch of emails and you will also get a bunch of crap in your physical mail box - just offers and whatnot.
And in the end, you MAY get an XBOX, who knows, but the websites get more. They get paid for every person they refer to the advertisers but only if they sign-up, which is exactly what the "survey" is making you do.
It's a waste of time and you will have to get a new email address in the end.. not to mention pain-killer for your massive headache! hehe
Depending of course on how kind and gentle you view the russian roulette anyways, the plague of junk mail coming at you could be much harder than playing the russian roulette will ever be (as there is still a 50% chance you wont get shot).
As for your site...hmm... lets see...they are offering free PS3s for no cost. There is an "existing user login" and "user comments", but I cant find the register button. and $425 for free!?