World of WarCraft has always been centric around us even since Vanilla. In Molten Core, the Black Temple, Ulduar, Firelands, Siege of Orgrimmar and Hellfire Citadel it was always us. The only difference is that now they credit us with a garrison and other cool stuff. Now we are getting special titles and items. Back then no one was special and now everyone's special which means no one's special, it all boils down to the same thing. The thing is that the alternative is to make no one special which means we're going to have less dialog with the big guys which would result in less important story and ultimately end up hurting the community.
That's how I see it and this is a complaint I've heard from a lot of people but I don't think they know what's the best for them. Raid finder is a radiant example of this many people complain about it, never the less the people who complain often clear raid finder every week which is stupidity incarnate. Most of them are not even in a raiding guild and unless you're in a guild that's competing for either world or realm first you're never going to be put in a situation were you are forced to do raid finder against your desire.