The only reason they have monthly fees for WoW is not to prevent "product stealing" or "pirates"
(well, part of it is, but that's not the main reason) but to:
1. Pay for the server. The server costs are MUCH MUCH more expensive than servers for starcraft, warcraft 3, etc. With Starcraft and Warcraft 3, the banner advertisements pay for battle.net servers.
Since games like SC,
WC3, D2, etc are host/client where the host is the player, that means less bandwidth requirements and less cost for blizzard because battle.net is mainly for finding games and not really hosting the games, the players host the games.
With WoW, Blizzard's server is the host for all players, which means that it'll be more expensive.
2. It's a MMORPG, of course there is a monthly fee. It requires much more maintenance, updates, patches, new features, than other games.
3. Most MMORPGs have always been pay-to-play, it's nothing new and there are tons of people that'll pay-to-play MMORPGs(but for real-time-strategy games like Starcraft 2, I don't think so).
They won't add a monthly fee to play Starcraft 2 online because:
1. It's an RTS. Blizzard is not that greedy and they know that adding a monthly fee to an RTS is a bad idea.
They know monthly fee = less customers = less players
(and less map developers) = which means people who are paying for the monthly fee will probably stop because there will be a lot less players playing and less maps for them to play.
That leads to less money for blizzard and less customers for blizzard's future products.
Of course, that's all just in theory but you get the point, a lot of people aren't willing to pay-to-play games like SC2. Just ask random people you see on battle.net if they're willing to pay monthly fee.
2.
The players themselves host(act as a server) the games on battle.net, not blizzard, that means it won't cost them too much money.
The banner ads pay for the battle.net server mainly. This is the main reason, if blizzard makes it pay-to-play even though players themselves host the games, blizzard will get a lot of bad publicity and be labeled as just plain greedy.
Also, they even said in an interview they weren't doing it:
Quote:
1UP: Speaking of the WOW experience, other action-RPG games have attempted a subscription model of sorts, can you talk at all about that for Diablo III?
RP: Well, ultimately, we'll decide on the final business model of the game in the future, but I don't think you're going to see a subscription model in the realm of WOW. It's a boxed product game, it will be more similar to say, the Diablo II or the StarCraft II model.
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